Johnny Benson, driver of the No. 23 Toyota Toyota Tundra for Bill Davis Racing has teamed up with the International Brangus Breeders Association (IBBA) for this weekend’s NASCAR Craftsman Truck Series Ohio 250 at Mansfield (Ohio) Motorsports Park and the Sam’s Town 400 at Texas Motor Speedway in two weeks.

“We are excited about IBBA joining Johnny’s team this weekend,” said Team Owner Bill Davis.  “The IBBA is the best breeding association in the country, and we couldn’t be more pleased that they are teaming up with us to promote their new OptimaxX Program.”

Brangus, the No. 1 American cattle breed, has an unsurpassed combination of Angus quality and Brahman hardiness, which sets it apart for the rest.  The blend of selected cattle from the two parent breeds results in a breed that better combines efficiency of production and excellence of end product than any other breed, new or old.

“The International Brangus Breeders Association is obviously excited about the opportunity to highlight the OptimaxX program through Bill Davis Racing and the number 23 truck driven by Johnny Benson in the NASCAR Craftsman Truck Series,” said Jeff Diles, IBBA Director of Commercial Marketing Programs.  “This kind of exposure is certainly a first for Brangus, but it fits very well with our goal of moving quickly to the forefront of the beef industry with innovative programs and services for the US commercial beef producer.”

The OptimaxX program, recently launched by the International Brangus Breeders Association, represents a new source of quality feeder cattle that can help beef processors and retailers meet consumer demands in the US and abroad for safe, wholesome, and traceable beef products.

An OptimaxX calf is USDA Process Verified for ranch of origin, age, and Brangus breeding.  These calves are easily identified by the bright yellow OptimaxX tag bearing the USDA Process Verified shield.

“Obviously the IBBA does not normally see this type of extreme exposure,” said Dr. Joe Massey.  “We are normally not exposed to this type of crowd, so you can imagine how excited we are about this opportunity.  Brangus has had extreme resurgence the last three years, therefore we are thrilled about this weekend.”

The American Breeders Association was founded in 1949; however, much of its early work with the cattle started in 1912.  IBBA now has members in nearly every U.S. state, Canada, Mexico, Australia, Central America, South America and Africa.